wearables

"Winning the Show" @ CES

Problem

My client was an R&D lab prototyping a wearable hardware device named "Willow". The hardware is a wearable breast pump for new mothers.

They had ambitions to design and develop a companion application that would communicate with the device and needed our help to determine the product strategy and design for the app.

Approach

My team collaborated with the R&D unit to clearly understand the evolving hardware spec and the possibilities for data collection and display.

We ran focus groups with pregnant women and new mothers to understand the informational needs and design considerations unique to our target audience. 

We then created specifications, design artifacts and prototypes to demonstrate a proof-of-concept.

Our prototype and designs ran through several rounds of user research and reiteration before being developed by the product team.

Solution

The final design of the app focused on themes of simplicity and discretion. The data chosen for display was carefully whittled down to be representative of the information most important to new mothers on a per session and aggregate basis.