digital products
Growth Hacking an Agency
Problem
Our agency was experiencing competitive pressures from a number of sources. To meet these challenges, we wished to leverage our IP and convert a component of our fee-for-service business into a product offering.
Approach
As one of the founders of the product team, I was responsible for
- Market research
- Business plan
- Investor relations
- Design and build MVP as proof-of-concept
- Market testing
- Branding & marketing materials
Solution
The product we settled on allows the company to quickly design and deploy digital assets that are common tactics in digital marketing campaigns in the healthcare space.
It reduces labour intensity and time to market while leveraging decades of knowledge of the industry.
Outcome
The positive reception from both potential clients and internal leadership prompted further investment in the initiative.
I grew the product team from two to thirty people in approximately 8 months. The agency is marketing early product access to select clientele.